This is one of several ideas I want to float to the community for feedback and improvement.
The main idea is to kill two birds with one stone:
- Expand our social media presence in order to bring in more people into Cabin and the NAP in particular
- Give more Cabin members a way to contribute in an area of their interest/expertise in a way that takes little and flexible time
What’s a squad?
A squad is a group of Cabin community members who share a specific area of interest/expertise and are willing to engage in posts on Twitter/Facebook/Farcaster/etc. On those topics. Squads can be of any size, though probably logistically easiest to have around 4-5 people per squad.
The interest areas can include:
- Parenting
- Placemaking
- Friendships
- Loneliness
- Mutualism
- Community building
- Third spaces
- Dinners
- Group events
- Brinign friends closer
- Making friends with neighbors
And so on. Each interest area will correspond to a keyword or a set of keywords from the social scrape project JonBo started.
The Social scraping project
@Jon.Bo and I are doing an experiment where we are scraping Twitter posts with certain keywords and parameters to find discussion relevant to Cabin.
The issue is that the keywords return a lot of results, many of them not as relevant as we’d hope. For now, I’ll manually sort the relevant ones into the channels for each squad (if anyone wants to volunteer for sorting duty — yay!).
Once sorted, there are still a lot of posts to interact with. This is where the squad comes into. Up to each squad how to tackle these, can split it by time zone or just by whenever someone’s free.
The urgency
Twitter charges $100/month for this, so let’s make the most out of the experiment. There are already hundreds of tweets piling up and opportunities for engagement missed. I want to give this the biggest effort possible to fairly test if this approach makes sense for Cabin longer-term as part of our overall marketing strategy.
Supporting materials
In our interactions with the posts and/or comments, we an send them to cabin.city, the NAP page, our neighborhood pages, etc. But it will be super useful to have articles on those specific “keyword” topics so it’s not a direct shill of Cabin all the time but actually provides real, useful value. I will be writing some but could really use help, especially since I have no expertise in some of these areas (e.g. parenting). In addition to these, our library of templates, guides, and other content could be very useful. I envision a resource library for each squad to quickly access for the purpose of this engagement.
Secondary goals
While important, the NAP is only one part of the Cabin journey and universe. From looking over the posts, I can already see potential partnerships, new communities for Cabin to engage with, and other “bonus” opportunities.
Recognizing squad contribution
I’m a big fan of intrinsic motivation and know how much all of us want to contribute to a bigger and stronger Cabin community. Additionally, there is certainly room for additional recognition, be in CABIN tokens, Discord roles, or something else entirely. Honestly, I have no idea about this part, so ideas are welcomed — as feedback is welcomed for all of this, as always.