TL;DR
Cabin has built a strong identity, but to keep it real—I think we need a dedicated creative force to keep it fresh, consistent, and engaging. Cabin Crafted can fill that gap by bringing a cohesive, high-quality creative pipeline that keeps our brand strong and our community engaged.
This is about creating artifacts of our shared experience…and also investing in a strategic, scalable (potentially money-generating) community asset.
Cabin Crafted is seeking
- 5,000 USDC and 500 CABIN for 1 month
- access to social media accounts (Insta, TikTok, YouTube, X, LinkedIn) so that I can have direct + timely content distribution without a middle-person and be quick + agile with community engagement across platforms!
Cabin Crafted will handle:
Merchandise Design & Production – Designing and producing unique, quality merch that reflects the spirit of Cabin, and ideally rekindles community pride while also making the attempt to take on more mainstream recognition in the urban street fashion world
Photography & Videography – Travelling to Cabin neighborhoods + Cabin adjacent events to capture moments, tell dynamic stories to use for social media marketing and also have them become archival documentation of Cabin’s journey through time
Content Series Idea: Create a mini-series highlighting the thoughtful and creative Cabin members reimaging how we live
- Travel to meet willing Cabiners in their element
- Working title “Field Notes”
As of today- Considerations for this project include:
- JD x The Learning Garden, a permaculture love story (NY)
- Dan x Pat, the story of a friendship and work partnership born from a Cabin experience (SF)
- Edge Esmeralda feature with Cabin folks (Healdsburg, California)
Bonus idea:
Brand Kits for Stewards: Develop a Cabin-branded experience kit for neighborhood stewards (stickers, postcards, welcome cards) to enhance the on-the-ground experience.
Team
Sponsor: Katya
Steward: Katya
A word from the steward:
I’ve spent the last two months conceptualizing, incubating, configuring and reconfiguring “Cabin Crafted” through the Ideation Pod. The vision has become clearer and the drive to creatively contribute, stronger.
I’ve also become a bit of a brand ambassador for Cabin in the Web 3 space and look forward to keeping that momentum alive!
mtnDAO conference in Utah 2025
Below you can find some designs that I’ve worked on for my own brand and a boutique streetwear brand in France:
and some prototype designs for Cabin merch that have already been ordered for sampling!
Links that’ll help you get to know me better:
Cabin Profile:
Katya | Cabin.city
Creative Portfolio:
www.bezuma.studio
Goals
Objective: Establish Cabin Crafted as a professional, scalable creative arm that strengthens Cabin’s visual identity, generates revenue through high-quality merch, and deepens community engagement with compelling content.
Key Results:
- Drop a “Spring Collection”
- Launch marketing campaign for spring collection
- Design and prototype a “Summer Collection”
- Generate between $1000- $5000 off of merch to return to the DAO
- Produce a “Field Notes” episode
- Chop up footage for short-form content to be used on socials
- Grow Cabin’s social media engagement by at least 5% across all platforms
- Maintain a production pipeline with a consistent output of creative assets
- Create a content library of photo and video assets for future use in DAO marketing, promotional materials and archival storytelling –preserving the faces, places, and moments that define Cabin’s story.
Proposed Budget
The following budget will allow for Cabin Crafted to operate at a sustainable and professional level, ensuring quality, consistency, and impact of its creative output.
Consistent merch production: $1500
- Design + prototyping
- Models + talent
- Location scouting + production
- Styling + art direction
- Logistics + distribution costs
Professional-Grade content creation: $1000
Produce quality visual assets:
- Photography
- Videography
- Social content
Creative Lead compensation: $2000
- Fair and reliable compensation ensures that the creative lead can commit to this role full-time and bring their full creative energy and skill set to this project
Ongoing Equipment & Software Needs: $250
- A dedicated monthly budget allows for maintenance and upgrades of essential tools (e.g camera gear, editing software, production materials)
Scalable Growth & Agility: $250
- Marketing and distribution:
- Crafting mini marketing campaigns with custom graphics, ad copy and rollout plans to promote the merch across Cabin’s platforms
- Experiment with larger merch runs with higher end quality production and packaging
Total:
- 5000 USDC
- 500 ₡ABIN
Timeline and Deliverables:
1 MONTH ROADMAP:
Week 1: Kickoff & Creative Setup
Merch Design
- Finalize 2–3 pieces for a limited “Spring Mini-Drop”
- Lock-in on silhouettes and designs
- Build updated landing/shop page
Storytelling Prep
- Confirm the first featured Cabin member for “Field Notes”
- Conduct pre-interview and outline narrative
Marketing Foundations
- Create brand identity for the drop (colors, tone, typography)
- Draft campaign copy (teasers, launch, post-launch)
- Plan rollout calendar (2–3 posts/week)
Week 2: Content Capture
Merch Production:
- customize packaging
- define price-point
Photography & Video:
- Travel to meet one of the aforementioned Cabiners
- Film “Field Notes” episode
Week 3: Edit & Launch Prep
Video Production:
- Edit short “Field Notes” episode (~3–5 minutes)
- Export reels + teaser clips for socials
Marketing Assets:
- Finalize graphics and product mockups
- Schedule rollout posts
Week 4: Launch & Fulfillment
Launch:
- Release “Spring Mini-Drop” via Shopify
- Publish “Field Notes” episode + push on all channels
- Share bts content + founder notes for depth (maybe)
Pilot Outcomes
- 1 micro-drop (Spring Collection)
- 1 “Field Notes” episode filmed, edited, and published
- Lessons gathered from design > production > fulfillment
- Test run of marketing systems, Shopify updates, and content workflows
At the end of the 1 month pilot: Debrief on what worked, what to improve.
If Cabin Crafted successfully meets its OKRs and the contributors find the work fulfilling, the initiative may propose an extension for another 3 months, pending approval through a DAO vote.
@JD_Today thank you for delegating some Cabin tokens to me so that I can sponsor this initiative