Play infinite games, win infinite prizes
Cabin RPG is a project to turn neighborhood building into a fun systematic process. The goal is to give anyone in the world a step-by-step guide for meeting their neighbors, hosting a regular gathering, weaving relationships among the community, and ultimately turning their neighborhood into a Cabin neighborhood. The RPG ties together many things that Cabin Labs has been working on for the last year and puts the ânetworkâ into network city.
This is a preliminary vision doc that describes how we see Cabin RPG today. I expect many details to change in the process of building it, but the rough outline is clear enough to share for feedback. Iâd love to hear what you think.
Goals
Guide people to build quality neighborhoods at their own pace
The NAP is Cabinâs most active initiative and itâs a beautiful thing. However, it only works for a certain type of person and is limited by the number of people @savkruger can handle at once.
Cabin RPG will take people down the same path of neighborhood-building, but at their own pace. It will lay out the steps, provide guidance and encouragement, and track progress. People will complete steps at whatever rate works for them. Think of it like the difference between a personal trainer and a workout app.
Generate qualified leads and marketing content for Cabin
The NAP is best for participants who are ready to dedicate many hours a week to doing the work required. The best way to find and vet such people is if they can show that theyâve already started trying to build community â for example by playing Cabin RPG. Anyone making progress in the game will likely be a great candidate for more focused attention from the NAP team.
As part of playing the game, people will post descriptions, pictures, and videos of the gatherings they run. Cabin can use this content to showcase the growing city, which brings more attention (and hopefully residents) to the neighborhoods themselves. Getting aligned people to move to a neighborhood is a common request that Cabin gets from stewards.
Reward neighborhoods for engagement
Neighborhood-building is hard work that often goes unappreciated in our societies. We can make it more appealing is by rewarding it. This could take many forms â attention, the joy of accomplishment, camaraderie for stewards, Cabin tokens, partnerships with other organizations, grant money, and so on.
Grow the network
Cabinâs online network is an amplifier for everything going on locally. The larger and stronger our network, the more value we can offer to local communities. I believe Cabin RPG will be the flywheel that lets Cabin grow into a thriving network city.
How Does It Work?
We have a ton of ideas for the game. But before we get to the really exciting stuff, we have to build the basics, gather feedback, and then iterate.
The first version of the game will start out with three core elements:
Neighborhood Scores
Every neighborhood on the city directory will get a score indicating how far along it is in the âneighborhood journeyâ. The score will go up as stewards or others in the neighborhood do things in their community and on cabin.city. Hosting a gathering, earning stamps, bringing on a co-conspirator, taking the NAP, posting pictures of an event â these are all examples of the types of things that would earn a neighborhood more points.
The City Directory
The directory becomes a leaderboard of which neighborhoods are furthest along. Neighborhoods rise to the top as they grow and gain points. This affords them more visibility and attention. As an added bonus, the city directory curates itself (this is similar to a past version of the directory that used a token-curated registry).
Neighborhood Journey
The journey is a progress path that game participants see which guides them towards neighborhood building milestones. A neighborhood thatâs just getting started would see suggestions to start a chat group, knock on doors, and start planning a potluck in the park. More established neighborhoods would be encouraged to run a recurring event on autopilot, bring on cohosts, and even step back a bit to give others space to take the lead. A mature neighborhood might see opportunities for grants to improve nearby parks or ways to get involved in local government.
By laying out clear next actions at every step and rewarding progress with points towards the neighborhood score, the journey of communitybuilding becomes a game.
Each possible action on the path will be posted to a neighborhoodâs activity feed. This creates content, enables social activity on cabin.city, and creates an enticing feeling of aliveness to our digital city.
Our Design Principles
We plan to adhere to these principles as we design and build out Cabin RPG.
- FUN: The game must actually be fun to play so we donât have to push people to engage.
- Motivating: People must feel inspired to participate and contribute to their neighborhoods. The game must actually lead to IRL community-building.
- Self-serve Aha Moments: People must experience âfirstsâ that make community-building rewarding (e.g., meeting a neighbor, organizing the first event, etc).
Where This May Go
If we can build a fun game-like experience that actually leads to vibrant IRL community, we can unlock several promising options for Cabinâs sustainability. Some possibilities:
- partner with third spaces in thriving neighborhoods, or run our own
- build credibility with local governments that opens the door to funding for neighborhood building
- work with brands to offer deals to community members that contribute the most to their neighborhoods. this may lead to a Cabin citizenship that people actually want to pay for.
- help values-aligned nomads who are looking to settle down find a community to live in
More broadly, Cabin RPG could be the way that Cabin helps people become their best selves at scale. In Life After Lifestyle, Toby Shorin writes:
We are transitioning out of the era of Lifestyle, and into an era where the production of culture is valuedâboth subjectively and financiallyâon its own terms. From an era where brands are designed to sell products to an era where brands are designed to be culture, to transform lives, to instill beliefs.
Cabin RPG is my best idea for how Cabin can achieve that.