TL;DR
Cabin has an exceptional vision and hundreds of amazing people have contributed their time, money, and expertise to experiment with ideas related to its vision.
I have spent the last two months engaging with every active member of Cabin willing and interested (18 individuals) about their questions about Cabin, their vision for it, and their ideas for its business models.
During this time I’ve tried to seek fundamental answers to questions like, “Who does Cabin exist to serve and create value for?” with no avail.
Cabin Labs’ 1-year of approved funding expired last month with $95k underspent, no financial report, and no plans for the future.
The closest thing I could find to a financial report is at Cabin Labs - Fall 2024 posted on Oct 20th:
- "Cash (DAO + Pods): $2,722,202
- Burn Rate (current approved proposals): $37.5K / month
- Implied runway: 72 months = 6 years
- Default dead by 2030"
As of December 15, 2024, Cabin has:
- 34 neighborhoods on https://cabin.city
- 149 users of https://forum.cabin.city
- 1,732 neighbors registered on https://cabin.city
- 4,172 members in Discord
- 13,500 Twitter followers
- 765 ₡ABIN holders
Yet in 2024 the numbers of voters per DAO proposal were only 5, 3, 13, 32, 10 & 13 voters, indicating extremely low engagement. For more analysis of Cabin’s recent voting history see Governmental Structure Change for Cabin: Quorum voting requirements for large money DAO Proposals - #3 by Matai. Despite these membership numbers, less than 30 people have participated in Discord in the last two months and its not clear how Cabin is trying to serve its 1,700+ members.
I come from a research, open source intelligence, disaster response, community development, and tech entrepreneurship background (https://www.linkedin.com/in/nickinparadise) and I’ve approached Cabin with open, honest questions and with solutions in mind. I’ve done my best to listen to everyone and have tried to prepare this document with full respect for the contributions everyone has made to Cabin.
In the spirit of Cabin’s vision (Cabin | Cabin's Network City) and especially “Do the Thing” and “Do-ocracy”, I have prepared this document summarizing my questions and the questions others have asked about Cabin Labs, the Network Accelerator Program (NAP), the marketing of the NAP, and the ₡ABIN token. This forum post is designed to continue the conversations started in Discord at Discord.
I don’t see why the DAO wouldn’t want to commit 50% of its remaining funds (~$1.25m) to make bets in 2025 with 50% reserved for scaling the most successful.
In the spirit of Cabin’s vision, “Do the Thing” and “Docracy”, I have worked collaboratively with Cabin’s active membership to prepare a holistic 6-month plan to get Cabin to profitability, requesting an investment of $396,000 USDC @ Cabin's Stewardship - a 2025 Path to Financial Sustainability - #4 by nickinparadise. This would leave Cabin Labs with $95k, the NAP with $120k, with Cabin having $850k remaining to invest in 2025, leaving at minimum $1.35 million as reserves.
Background
For context:
- Cabin’s legal charter @ https://docs.google.com/document/d/1WRzI2zKBsBqkpicZUwvL5Rg4Ia5eTIHgQJNR6r-McmU/edit?tab=t.0 has no mention of values or mandate.
- Cabin Governance @ https://forum.cabin.city/t/cabin-governance/314
- Cabin’s 2023 Whitepaper @ Building Cabin’s Network City - Google Docs
For additional context, three recent reports from Cabin Labs:
- History of Experiments @ https://forum.cabin.city/t/history-of-experiments/38
- Cabin Labs - First Year of Experiments, Oct 23 - Oct 24 @ https://forum.cabin.city/t/cabin-labs-first-year-of-experiments-oct-23-oct-24/322/1
- Cabin Labs - First Year Retrospective @ https://forum.cabin.city/t/cabin-labs-first-year-retrospective/324
Dan has also presented “A Discussion on Potential Business Models for Cabin in 2025” @ https://forum.cabin.city/t/a-discussion-on-potential-business-models-for-cabin-in-2025/357/1
Findings from my consultations:
- Cabin’s investors have written off the project due to lack of results;
- Cabin Labs’ team has faced few attempts to hold it accountable, not answering many genuine inquiries around Cabin’s financial, business and other operations due to apparent personality conflicts;
- The Cabin Labs team appears to demonstrate little desire for transparency in their operations;
- Trust levels within the Cabin community are low;
- Engagement within the Cabin community is low;
- Governance systems appear weak;
- Standard operating policies and procedures for operations appear absent;
- Cabin’s community seems to be in crisis; and,
- Based on all my consultations, I actually think it’s easy to kickstart things going in the right direction for Cabin and to make it profitable quickly. See my proposal @ Cabin's Stewardship - a 2025 Path to Financial Sustainability - #4 by nickinparadise
Cabin Labs
- In November 2023, Cabin Labs (Cabin Labs) was seeded with a $400k budget and $200k in technical support for one year to figure out how to make Cabin break even, yet I can only see $4,763.04 in revenue at $1.00 | USDC (USDC) Token Tracker | Etherscan.
- Cabin Labs’ 1-year plan ended in November 2024 with $95k left unspent, no financial report, and no plans presented for the future.
- Cabin Labs has produced only three proposals to the DAO in 2024:
- Founder-level Token Vesting (Cabin Governance).
- Neighborhood Accelerator Marketing (Cabin Governance), which was rejected by the DAO.
- The Neighborhood Accelerator Program (Cabin Governance), a $120k plan to earn only $30k in revenue.
- On March 29, Cabin Labs announced “burning the ships” without asking for the DAO’s approval despite it being beyond what I’d see of the typical mandate of an experiential Lab designed to develop business ideas. See: Cabin Labs - Spring 2024.
- Cabin Labs produced the following revised vision document but has not brought it to the DAO for approval: Cabin | Cabin's Network City.
- On Oct 31, 2024, Cabin Labs produced three reports on its activities:
- History of Experiments @ History of experiments.
- Cabin Labs - First Year of Experiments, Oct 23 - Oct 24 @ Cabin Labs - First Year of Experiments, Oct 23 - Oct 24.
- Cabin Labs - First Year Retrospective @ Cabin Labs - First Year Retrospective.
- Cabin Labs has also produced other reports about its ideas @ đź“ Memos - Cabin that do not appear to have manifested.
- Cabin’s technical funding expires in January with no plan for renewal (Meeting Cabin's Technical Needs).
- When asked for transparency on Cabin Labs’ expenses in Discord, the questions were not fully addressed (Discord). I followed up with Jon via DM presenting a review of the Etherscan transactions (Cabin Labs Etherscan USDC Export 2024-12-12 - Google Sheets) and offered to help analyze Cabin Labs’ expenses and produce a financial report but never received a response. It is unclear who owns which wallets and questions have been raised about $75,000 in possible credit card payments without sufficient explanation (Discord):
Approximately $2.7 million in USDC remains in Cabin’s accounts for utilization to achieve Cabin’s vision, including $95k remaining in Cabin Labs’ account.
For more information, see the conversations on Discord @ Discord from the past weeks.
My questions about Cabin Labs:
- Why was the decision to burn the ships not brought to the DAO for feedback and approval?
- Why was the output of Cabin Lab’s vision process not brought to the DAO for feedback and approval?
- Why has Cabin Labs not produced a detailed financial report, profit and loss statement, end-of-project report, impact statement, and plan for 2025?
- Why has Cabin Labs overseen a $400,000 budget, $200,000 in technical funding, and sought approval for the $120,000 NAP project with only $4,763.04 in visible revenue achieved that has a goal of only $30,000 (75 participants * $400) in revenue in 2025?
- Why is there an investment in a membership growth strategy when there is no existing plan to serve Cabin’s 34 neighborhoods,149 users of forum.cabin.city, 1,732 neighbors registered on Cabin.City, 4,172 members in Discord, 13,500 Twitter followers, and 765 ₡ABIN holders, and no plan to be financially sustainable?
- Where is the data on how the pilot ideas abandoned by Cabin Labs were brought to market and their data-driven reasons for failure?
- If I understand correctly, Cabin Labs had a threefold mandate in 2024 to “keep the lights on”, “achieve Cabin’s vision of building a network of modern villages”, and “refine vision & strategy” as per https://snapshot.box/#/s:cabindao.eth/proposal/0xe7a3066daefbc4916f3ac1919dfaa2f1f3cab827df1e5c5c1938ae781232c8e0 and linked budget at https://forum.cabin.city/t/cabin-labs/23 - why has Cabin Labs burned so much money figuring out how to keep the lights on without a solution?
Network Accelerator Program
In 2024 the NAP was identified by Cabin Labs as its only program worth spinning out and despite concerns about the proposal like Discord it was approved at Cabin Governance.
The latest report on the NAP is from Oct 26: Reflections on NAP1 & NAP2. According to this post, “The program has grown from 16 people (12 participants + 4 mentors in NAP1) to 47 people (24 stewards & 11 mentors in NAP2 + 12 stewards from NAP1 continuing on).” Where is this revenue recognized on Etherscan?
The NAP proposal targets 75 participants across two ten-week courses at $400 each for $30,000 in projected revenue for 2025. I have been asking questions about the NAP for two months without receiving many substantive answers. Some of the fundamental questions in my head that remain unanswered:
- What is the business justification for this program?
- The apparent justification is membership growth, but why is Cabin investing in membership growth when Cabin has hundreds of unserved token holders and other members?
- The NAP only provides 2 hours of week of coaching per week for ten weeks for a total of 20 hours per cohort with a goal of running twice a year.
- With only 2-hours of coaching and an estimated 8-hours per week of additional support work, and eleven mentors, why isn’t the NAP team planning 3-4 courses at a time?
- Why are there only 2 cohorts per year? What about the other 32-weeks?
- Where is the revenue from the NAP in 2024 reflected in Etherscan?
- New educational course development time from scratch is typically 3-10x delivery time, so 60-200 hours of preparation for a 20-hour program; where is the rest of the time going for the NAP team? Why are they full-time? What was wrong with the curriculum of the last NAP and why is so much time required to improve it? Where are the survey results with the participant’s feedback?
- Why is there no marketing plan or marketing budget for the project?
- Why is there no detailed plan for the project and associated financial projections?
- Why are there no plans to scale the NAP?
- What other facilitators have been recruited into the program and what will their contributions and compensation be?
- What is the strategy for expanding opportunities for Cabin’s members to participate in the NAP as facilitators in accordance with the principles of progressive decentralization?
- Why was this the only successful idea from a huge investment?
- Why is Kaela telling me that she’s too busy working on the NAP curriculum to tell me about her sales and marketing plans when her title is “Content & Community Growth”? Why haven’t we seen any content created by her as per her job description?
Quoted Questions that remain unanswered about Cabin Labs and the NAP
The following are questions and suggestions I’ve asked publicly and privately, or seen asked publicly in Discord to the staff of Cabin Labs and the NAP that have not been responded to yet, in no particular order:
- “I think it’d help a lot if you reported to the community weekly on your plans and activities! That way we can all help out and support you”;
- “Do you think we could also create a #NAP-Business-Talk channel in Discord so that everyone interested in the project has a place to contribute?”;
- “I didn’t realize the marketing position is primarily for the NAP, which would put its annual budget at over $200k for a $400/person program, which would require more than 500 one-time participants per year to break even without a plan for continued revenue upon their completion of the NAP program?” (Discord);
- “Would you also be willing to share the NAP2 curriculum publicly so that the entire community can make suggestions for improvements and understand better what Cabin has offered in the past? That way everyone can help out with NAP3’s design”;
- “I’d also like to suggest a #cabin-labs-business channel specifically devoted to the $400k allocated to Cabin labs last year and a channel for each funded proposal so that proposal owners can report on their use of funds, results, and answer questions. This should allow for the cultural conversations to remain in this channel and for business conversations to broken out into other spaces. A #cabin-strategy ideation chat also seems appropriate” (Discord);
- “I’d also suggest a full-time paid Community Manager is absolutely essential for Cabin going forward, with responsibility and accountability for maintaining community spaces and improving community engagement. Who would like to put forward the proposal and take responsibility for hiring? I suggest a budget of $2,500/month for a 1-year full-time community manager based in a low-cost destination (e.g. a digital nomad or a virtual assistant-type from the Philippines). This is more than enough money to hire excellent talent and could be reduced to $1,500”;(Discord);
- “I’m also suggesting a proposal be made to ensure all recipients of DAO funds report monthly on their budget vs. actuals and their progress against OKRs they set for themselves. It’s easier to build this in as a system-wide policy than to write it into each new proposal.” (Discord);
- “Why is Shani no longer involved in the NAP?”;
- “I don’t see why the DAO wouldn’t want to commit 50% of its remaining funds (~$1.3m) to make bets in 2025 with 50% reserved for scaling the most successful.” (Discord);
- “How do non-NAP neighborhoods participate in Cabin?”;
- “How does a former co-living steward in the Cabin directory engage with the current Cabin Network and the projects of focus like NAP or the Cabin App?”;
- “What currently are the services being provided to those neighborhoods and their stewards? Especially the NAP graduates no longer actively enrolled in a 10-week course”;
- “What are those neighborhoods contributing financially on an ongoing basis for services?”;
- “If Cabin exists to serve and provide value for its member neighborhoods, their stewards, and their residents, I think there should be more emphasis on amplifying their social media (e.g. autofeed their SM posts into a Discord channel, providing them AI tools to improve their efficiency and amplify their management), providing project, event and volunteer management support, providing resources not just for stewards but their residents as well… outside the NAP I’m not sure how stewards are currently being served?”;
- “I’ve been watching Cabin on social media, Discord, Telegram and the forums, so I’ve observed every public interaction of the Cabin community for the last two months. I think you’re seeing a narrow slice of community that exists only for you (and other core members) - you’re in community with those people because you have relationships with those people, and maybe they’ve established relationships with each other, but they no longer choose to use Cabin as a platform to engage with each other. So Cabin might have created value for them in the past but I don’t see it currently creating additional value for them outside of a website listing. Once someone has graduated from the NAP I don’t see additional value being delivered in either direction, them for Cabin or Cabin for them? Please correct me if I’m missing something.”;
- “Without you and your relationships, what is Cabin?”;
- “You’ve been working on business ideas for Cabin since we first engaged. I’d love to provide input. When do you expect to have your 2025 plan ready? How can I contribute to it instead of adding my own?”;
- “How many participants you are targeting for the next NAP cohort and what are your plans, strategy and budget to acquire them?”;
- “I can’t find any public information about your work and your plans. If you’ve already published them where can I find them? I’d like to be able to add value and contribute”;
- “I’d love to hear more about what you would do as Cabin CEO”; and,
- One respondent said “my sense is that most tokenholders dont want any active role in what cabin’s doing. they’re all doing their own thing, they don’t vote on proposals, they check in from time to time to say hi. when i talk to them they generally wanna know whats up but dont have particular opinions on cabin’s vision or strategy other than broadly supporting it,” and I asked, “Why do you think that is?”.
Can the folks from Cabin Labs and the NAP program respond to these questions?
NAP Marketing
The Neighborhood Accelerator Marketing proposal was rejected by the DAO (Cabin Governance).
Despite being rejected by the DAO, I was told Graham McBain was hired by Cabin Labs to perform marketing work, received payment, and that he ghosted the Labs team without delivering. Is this true?
Despite the proposal for a marketing budget for the NAP being denied by the DAO, on December 2nd, 2024, Kaela announced in Discord that she had been hired to take the role of “Content & Community Growth for the NAP Program under Cabin Labs” (Discord). I learned about this position from this Discord message: Discord. I can’t find the announcements from Cabin Labs’ leadership about the position being posted or hired.
Upon investigation I found Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.
- Why was this position not approved by the DAO?
- Why was this position hired from Cabin Labs’ budget when it is not in the budget approved by the DAO?
- Why was $100k/year offered when Cabin Labs did not have that much funding remaining?
- Who was on the hiring committee and what was the selection process?
- Where was the position posted to ensure the best possible candidates applied?
- Why was there no community consultation on the job description development or hiring process?
I reached out to Kaela to discuss my ideas for Cabin and we had a good discussion about my proposals over 5 hours via Discord, exchanging 28 messages, until I asked “What is the sales strategy to get ready for the next cohort? What’s the target number of participants for this cohort? I think its 75 for the year?” and was told by Kaela:
- “I am not actually going to take the time to map that out for you right now, but I appreciate your interest”;
- “I’ll hopefully have more availability after a few weeks, but right now I simply don’t have capacity to be doing what I am doing and also having side convos in discord, as much as I would love to!”; and,
- “Your questions are reasonable and it’s also not my job to spend hours a day on discord answering individuals questions.”
Kaela also told me she is not planning on staying in the marketing role beyond a year, that she would not be the right person to market a super large scale version, that she’s tired of making things scale, and that she is best fitted for a short-term or consultant role, yet apparently she has a long-term full-time contract now?
I don’t understand this from someone hired to be responsible for “Community Growth” and whose job description includes “Foster relationships within the Cabin network, engaging directly with community members to create excitement and momentum for the Accelerator and other initiatives,” and “Partner with other team members to align goals and ensure cohesive messaging across all of Cabin’s initiatives.”
Can someone please explain the above?
To be clear, everyone I have spoken to has said that Kaela is amazing and a huge asset to the team and community!
Cabin DAO’s Tokenomics and Valuation
I’ve been able to research the following information about Cabin’s tokens and fundraising:
- On Oct 29, 2021, the DAO approved the mint of “1,000,000 ₡ABIN and replace the current CABIN token. If approved, the DAO will distribute up to 21% to existing CABIN holders, swap up to 10% with strategic partners in exchange for $2,500,000 USDC, and hold the remaining portion in the DAO treasury.”, and “Execute a treasury diversification by swapping 100,000 ₡ABIN for $2.5M USDC into the DAO treasury”, valuing ₡ABIN at $25 (https://snapshot.box/#/s:cabindao.eth/proposal/QmbRbQKUS65GqC3H7BcuBcFvhGx7rrAqRUUvxUiwxgPLWB);
- July 20, 2022 Cabin swapped 64,171.1 ₡ABIN with strategic partners in exchange for $2,400,000 USDC, valuing ₡ABIN at $37.40 (https://snapshot.box/#/s:cabindao.eth/proposal/0x46614796407387c0718d7138eea54e0ba7d1e073dc3fc79357f837d55effeb94)
- According to the “Founder-level Token Vesting” proposal at Cabin Governance
- "Jon Hillis - 2 more years of time locked tokens @ 2.5% of supply per year (25,000 ₡), vested based on continued work for the DAO since the end of the previously approved proposal, which covered the first two years
- Alex Grintsvayg - 4 years of time locked tokens @ 2.5% of supply per year (25,000 ₡), vested based on continued work for the DAO with a 1 year cliff, starting 1/1/24" (noting the cliff is in 10 days with no review planned);
- 25,000 ₡ABIN is the equivalent of $935,000 at the valuation of $37.40 above.
- The Cabin Labs proposal has “$396,000 USDC and 12,600 ₡ABIN” (Cabin Governance);
- Grin’s 2024 technical proposal has 200k USDC and only 2,400 ₡ABIN for him (Cabin Governance);
- The NAP budget has $120K USDC and 18,900 ₡ABIN (Cabin Governance);
- The Ideation Pod has “Dahveed: 2,000 USDC/month, Kat: 1,300 USDC/month”, and “1,500 CABIN total for rewarding participants (500/month)” (https://snapshot.box/#/s:cabindao.eth/proposal/0xd9699953c2995906ef12630d3f1086218af34051c6b70d0a9cba0ed4ed40106e);
- The “# MTNHAUS: Cabin x mtndao Pop-Up Co-Living House in Salt Lake City” proposal has an “Initial outlay is $10,000 and 800 ₡ABIN, with the goal that this is profitable and returns between $12,000 - $40,450 to the treasury” (https://snapshot.box/#/s:cabindao.eth/proposal/0x0d4be7de9d703668f420b291ce857a74e4bc66b7debabae19e68e955c841138b);
- The failed DEI proposal had “Upfront contributor payments of $420 in USDC and 69 CABIN tokens each to the proposal stewards for their leadership and coordination of the initiative” (Cabin Governance); and,
- The Campfire Season 3 proposal was for “$28,860 and 1,170 CABIN”(Cabin Governance).
Could someone please rationalize the above fluctuations and irregularities in the valuations of ₡ABIN?
Why are there not regular reports summarizing the distribution of ₡ABIN as per approved proposals? The data at Etherscan is not clear on who is receiving ₡ABIN for what purposes or the identity of the recipients (₡ABIN (₡ABIN) Token Tracker | Etherscan).
Does anyone have a proposal for the rational distribution of ₡ABIN in the future proportionate to their USDC compensation and work effort?
Solutions and Conclusion
Approximately $2.7 million in USDC remains in Cabin’s accounts for utilization to achieve Cabin’s vision, including $95k remaining in Cabin Labs’ account.
While it has been suggested that given that the Cabin Labs “proposal [was for] a year, I think one could argue that if one token holder objects, that the budget should be returned with a new proposal vote”, I propose that Cabin Labs retains its remaining 95k in funds to continue its experiments. If anyone objects, I suggest a separate thread or proposal.
I don’t see why the DAO wouldn’t want to commit 50% of its remaining funds (~$1.25m) to make bets in 2025 with 50% reserved for scaling the most successful. What are we waiting for?
In the spirit of Cabin’s vision, “Do the Thing” and “Do-ocracy”, I have worked collaboratively with Cabin’s active membership to prepare a holistic 6-month plan to get Cabin to profitability, requesting an investment of $396,000 USDC @ Cabin's Stewardship - a 2025 Path to Financial Sustainability - #4 by nickinparadise. This would leave Cabin Labs with $95k, the NAP with $120k, with Cabin having $850k remaining to invest in 2025, leaving at minimum $1.35 million as reserves.
This initiative would establish:
- A Cabin Council of 7, with @eileen as its Chair, to oversee Cabin’s various activities and guide this project (42,000 USDC);
- A Cabin Steward, me, acting as an “Interim-CEO” on behalf of the membership and reporting to the Cabin Council (90,000 USDC);
- A Cabin Secretariat and Steward Support Team of 3 full-time staff devoted to Cabin’s governance and serving the needs of Cabin’s members (45,000 USDC);
- A Market Research, Sales and Business Development Team of 4 full-time staff devoted to Cabin’s profitability (105,000 USDC);
- A pool of USDC 50,000 to be rapidly deployed to the five ideas with the highest likelihood of cashflow positivity submitted by January 15, 2025;
- Budget for Operations, Technology and Development (18,000 USDC);
- Budget for sales, marketing, advertising, data acquisition, events, conferences, subscriptions, travel and other discretionary expenses dedicated to making Cabin profitable that will be reported on weekly to the Cabin Council (46,000 USDC); and,
- A Cabin House for five of us to work on Cabin’s vision (free!).
Please discuss solutions @ Cabin's Stewardship - a 2025 Path to Financial Sustainability